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Dr. Hansjörg Gaus

 

Wome

Senior Researcher (CEval GmbH), Managing Editor of Zeitschrift fuer Evaluation

E-Mail: h.gaus(at)ceval.de
Telephone: +49 (0)6 81 - 3 02 - 33 32
Fax: +49 (0)6 81 - 3 02 - 38 99
Office hours: by appointment
Address: Saarland University
Center for Evaluation
Room E 29, Building C 5 3
PO Box 15 11 50
D-66041 Saarbrücken
Area of responsibility:
Pure and Contract research
Business development
Zeitschrift fuer Evaluation
Main area:
Environment/Sustainable Development
Consumer Behaviour
Mobility
Communications
Education and Research

Professional Career

Since 2017 Senior Researcher at CEval GmbH
2009 - 2017
Senior Researcher at the Center for Evaluation (CEval), Saarland University
2000 - 2008 Postdoctoral research associate at the Chair of Marketing and Retailing, Chemnitz University of Technology, Faculty of Economics and Business Administration
1997 - 2000 Research associate at the Chair of Sociology/Methods of Empirical Social Research, Saarland University
1992 - 1997 Research associate at the Chair of Marketing and Retailing, Chemnitz University of Technology, Faculty of Economics and Business Administration
1991 - 1992 Assistant to the Managing Director in furniture retailing company

Education

1999 Doctorate in Business Administration (Dr. rer. pol.), Chemnitz University of Technology, Faculty of Economics and Business Administration
1985 - 1991 Studies in Business Administration (Diplom-Kaufmann), University of Mannheim, (Main subjects: Marketing, Industrial Management, Psychology)

 

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Monographs

YearTitleAuthor
2004Bleibt das Auto mobil? Mobilität und Automobil im interdisziplinären Diskurs, Frankfurt a.M. u.a.: Verlag Peter LangZanger, Cornelia; Habscheid, Stephan; Gaus, Hansjörg; (Hrsg.)
2003Social Marketing und Umweltschutz. Welche Rolle kann Social Marketing für die Veränderung umweltrelevanten Verhaltens spie­len? Chemnitz: Rabenstück Verlag.Häfner, Peter; Gaus, Hansjörg
2001Nachhaltige Umweltberatung. Evaluation eines Förderprogramms der Deutschen Bundesstiftung Umwelt, Opladen: Verlag Leske + BudrichStockmann, Reinhard; Meyer, Wolfgang; Gaus, Hansjörg; Kohlmann, Uwe; Urbahn, Julia
2000Wertesystem-Segmentierung im Automobilmarketing, Wiesbaden: Deutscher Universitäts-VerlagGaus, Hansjörg
2000 Berufliche Umweltbildung und Umwelt­beratung. Grundlagen, Konzepte und Wirkungsmessung, Bielefeld: W. Bertelsmann VerlagHärtel, Michael; Stockmann, Reinhard; Gaus, Hansjörg; (Hrsg.) im Auftrag des Bun­desinstituts für Berufsbildung (BIBB)

Articles

YearTitleAuthor
2018Temporary Communitas and Willingness to Return to Events. Journal of Business Research, Vol. 92, No. 11, pp.329-338Jahn, Steffen; Cornwell, T. Bettina; Drengner, Jan; Gaus, Hansjörg
2018Treatment Effect Estimation Using Self-Estimated Counterfactuals Under Varying Conditions: A Meta-Analytic Exploration, Vol. 14, No. 30, S. 16-36Gaus, Hansjörg; Müller, Christoph E.
2017A Two-Step Approach to Evaluating Sustainability-Related Consumer Education Interventions. Journal of Cleaner Production, Vol. 140, Part 3, S. 1850-1859Gaus, Hansjörg; Müller, Christoph E.
2017Quasi-Experimental Comparison Group Designs for Social Policy Evaluation. In Greve, Bent (Ed.): Handbook of Social Policy Evaluation. Cheltenham: Edward Elgar, pp. 38-56.Müller, E. Christoph; Gaus, Hansjörg
2016Predicting Research Producitvity in International Evaluation Journals across Countries. Journal of Multidisciplinary Evaluation, Vol. 12, No. 27, S. 79-92Gaus, Hansjörg; Konradt, Ingo; Müller, Christoph E.
2016Evaluierung von gesellschaftlichen Leistungen der Forschung: Synergien mit der anwendungsorientieren Forschungsförderung. Die Hochschule, 25. Jg., Nr. 1, S. 76-86Gaus, Hansjörg; Heß, Jürgen; Szerencsits, Manfred; Wolf, Birge
2015Assessing the Performance of the “Counterfactual as Self-Estimated by Program Participants”: Results from a Randomized Controlled Trial. American Journal of Evaluation Vol. 36, No. 1, pp. 7-24.Müller, Christoph E.; Gaus, Hansjörg
2015Consumer Response to Negative Media Information About Certified Organic Food Products. Journal of Consumer Policy, Vol. 38, No. 4, S. 387-409Müller, Christoph E.; Gaus, Hansjörg
2015Die Zeitschrift für Evaluation - Aufbau und Entwicklung. In Hennefeld, Vera; Meyer, Wolfgang; Silvestrini, Stefan (Hrsg.): Nachhaltige Evaluation? Auftragsforschung zwischen Praxis und Wissenschaft, Festschrift zum 60. Geburtstag von Reinhard Stockmann, Münster: Waxmann, S. 177-183Gaus, Hansjörg
2014The Counterfactual Self-Estimation of Program Participants: Impact Assessment Without Control Groups and Pretests. American Journal of Evaluation, Vol. 35, No. 1, pp. 8-25.Müller, Christoph E.; Gaus, Hansjörg; Rech, Jörg
2014Developing a Documentation System for Evaluating the Societal Impact of Science. Procedia Computer Science, Vol. 33, S. 289-296.Wolf, B.; Szerencsits, M.; Gaus, Hansjörg; Müller, Christoph E.; Hess, J.
2013Das Internet als Instrument zur Klimaschutzaufklärung von Verbrauchern: Eine empirische Untersuchung zu Wirkung und Wirkungsweise eines Informationsportals. Umweltpsychologie, 17.Jg, Nr.1, S.36-59.Gaus, Hansjörg; Müller, Christoph E.
2013Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung. Die Betriebswirtschaft, 73. Jg., Nr. 2, S. 143-160.Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg
2013Brand Values als Instrument der Markenführung – Konzeptualisierung, Messung und Abgrenzung von der Markenpersönlichkeit. In Baumgarth, Carsten/ Boltz, Dirk-Mario (Hrsg.): Impulse für die Markenpraxis und Markenforschung. Tagungsband der internationalen Konferenz "Der Markentag 2011", Wiesbaden: Gabler, S. 215-239.Jahn, Steffen; Drengner, Jan; Gaus, Hansjörg; Kießling,Tina
2013Wirkungsevaluation von Veranstaltungen zur themenspezifischen Sensibilisierung. In: Hennefeld, Vera; Stockmann, Reinhard (Hrsg.): Evaluation in Kultur und Kulturpolitik: Eine Bestandsaufnahme, Münster u.a.: Waxmann, S. 193-219.Gaus, Hansjörg; Müller, Christoph E.
2012Eventaufklärung zum Klima schonenden Mobilitätsverhalten, in: Zanger, Cornelia (Hrsg.): Erfolg mit nachhaltigen Eventkonzepten, Wiesbaden: Gabler, S. 181-200.Gaus, Hansjörg; Müller, Christoph E.
2012Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment. Psychology & Marketing, Vol. 29, No. 6 (June), pp. 445-457.Jahn, Steffen; Gaus, Hansjörg; Kießling, Tina
2012Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community. Schmalenbach Business Review,64. Jg., Nr.1, S. 59-76.Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg
2012Connected Consumers: The Influence of Temporal Sense of Community, Socio-Emotional Experience, and Satisfaction on Event Loyalty. In Ahluwalia, Rohini/ Chartrand, Tanya L./ Ratner, Rebecca (Eds.): Advances in Consumer Research, Volume 39 (2012), Duluth, MN: Association for Consumer Research.Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg; Cornwell, T. Bettina
2012PROFIN auf dem Prüfstand: Ziel erreicht, es gibt jedoch noch viel zu tun. In: DAAD (Hg.): Bewährte Vielfalt – PROFIN. Bilanz zum Programm zur Förderung der Integration ausländischer Studierender. Berlin: Raabe, S. 32-33.Rech, Jörg; Gaus, Hansjörg
2011Mikroökonometrische Evaluation eines Angebots zur Verbraucherberatung unter Anwendung von Propensity Score Matching. Zeitschrift für Evaluation, 10.Jg., Nr.2, S.249-266.Gaus, Hansjörg; Müller, Christoph E.
2011Wer beweist Qualität? Stellungnahme zum VENRO Positionspapier zur Wirkungsbeobachtung. In: Zeitschrift für Evaluation, 10. Jg., Nr. 1: S. 135-140.Meyer, Wolfgang; Rech, Jörg; Silvestrini, Stefan; Stockmann, Reinhard; Wolf, Sonja; Gaus, HansJörg
2011Evaluating Free-Choice Climate Education Interventions Applying Propensity Score Matching. Evaluation Review, Vol. 35, No. 6 (December), pp. 673-722.Gaus, Hansjörg; Müller, Christoph E.
2010Klimabewusster Auto fahren. Analyse der PKW-Zulassungen 2008/2009. Eine Analyse im Auftrag des Verbraucherzentrale Bundesverbandes e.V. im Rahmen des Projekts „Starke Verbraucher für ein gutes Klima“. Saarbrücken: Centrum für Evaluation.Meyer, Wolfgang; Gaus, Hansjörg; Müller, Christoph E.
2010How to Measure Brand Values? In Campbell, Margaret C.; Inman, Jeff; Pieters, Rik (Eds.): Advances in Consumer Research, Volume 37 (2010), Duluth, MN: Association for Consumer Research.Gaus, Hansjörg; Jahn, Steffen; Kießling, Tina; Drengner, Jan
2010Trust, Commitment, and the Elderly: Exploring Age Differences in Consumer-Brand Relationships. In Campbell, Margaret C.; Inman, Jeff; Pieters, Rik (Eds.): Advances in Consumer Research, Volume 37 (2010), Duluth, MN: Association for Consumer Research.Jahn, Steffen; Gaus, Hansjörg; Kießling, Tina
2010Collective Hedonic Services and the Co-Creation of Value – Is Satisfaction the Silver Bullet? In Brady, Michael K.; Hartline, Michael D. (Eds.): Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, February 19-22, New Orleans, LA: American Marketing Association.Jahn, Steffen; Drengner, Jan; Gaus, Hansjörg
2010Collective Hedonic Services and Loyalty Intentions: The Role of Customer Satisfaction, Psychological Sense of Community, Emotional Experience, and Frequency of Use. Proceedings of the 39th EMAC conference, June 1-4, 2010, Copenhagen: European Marketing Academy.Jahn, Steffen; Drengner, Jan; Gaus, Hansjörg
2010Events and Loyalty Formation: The Role of Satisfaction, Felt Community, Emotional Experience, and Frequency of Use, in: Zanger, Cornelia (Hrsg.): Stand und Perspektiven der Eventforschung, Wiesbaden: Gabler, S. 151-165.Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg
2009Developing a Scale to Measure Brand Values. Proceedings of the 2009 AMS World Marketing Congress, July 22-25, 2009 Oslo: Academy of Marketing Science.Gaus, Hansjörg; Jahn, Steffen; Kießling, Tina; Drengner, Jan
2009Not That Equal: The Impact of Age on Older Consumers' Brand Relationships. Proceedings of the 2009 AMS World Marketing Congress, July 22-25, 2009 Oslo: Academy of Marketing ScienceGaus, Hansjörg; Jahn, Steffen; Kießling, Tina
2009Developing a Brand Values Scale Based on Schwartz's Value Survey. Proceedings of the 38th EMAC Conference, May 26-29, 2009, Nantes: European Marketing Academy.Gaus, Hansjörg; Jahn, Steffen; Kießling, Tina; Drengner, Jan
2009Toward a Brand Values Scale: Concept and First Empirical Steps. In Reynolds, K./ White, J. C. (Eds.): Proceedings of the 2009 AMA Winter Marketing Educators' Conference, February 20-23, Tampa, FL: American Marketing Association.Gaus, Hansjörg; Drengner, Jan; Jahn, Steffen; Kießling, Tina
2009Brand Values, menschliche Werte und Brand Emotional Appeal, in: Klimawandel - eine Herausforderung für die BWL, Dresdner Beiträge zur Betriebswirtschaftslehre Nr. 150/09, Dresden: Technische Universität Dresden, S. 145-152.Gaus, Hansjörg; Jahn, Steffen
2008Consumer-Brand Relationships in the Gray Market: An Empirical Study Among `Younger' and `Older' Elderly Women. In Brown, J. R./ Dant, R. P. (Eds.): Proceedings of the 2008 AMA Summer Marketing Educators' Conference, August 8-11, 2008, San Diego, CA: American Marketing Association.Gaus, Hansjörg; Jahn, Steffen; Kießling, Tina; Weißgerber, Anja
2008Does Aging Affect Brand Relationships? A Comparison of `Younger' and `Older' Elderly Women. Proceedings of the 37th EMAC Conference, May 27-30, 2008, Brighton: European Marketing Academy.Gaus, Hansjörg; Jahn, Steffen; Kießling, Tina; Weißgerber, Anja
2008Does Flow Influence the Brand Image in Event-Marketing? Journal of Advertising Research, Vol. 48, No. 1 (March), pp. 138-147.Drengner, Jan; Gaus, Hansjörg; Jahn, Steffen
2008Psychic Distance and Cross-Border Cooperation of SMEs: An Empirical Study on Saxon and Czech Entrepreneurs' Willingness for Cooperation. Journal for East European Management Studies, Vol. 13, No. 1, pp. 40-62.Zanger, Cornelia; Hodicova, Radka; Gaus, Hansjörg
2007Consumer Knowledge and Country of Origin Effect in the Era of Global Automobile Production: Results of an Empirical Study. Proceedings of the 36th EMAC Conference, May 22-25, 2007, Reykjavik: European Marketing Academy.Gaus, Hansjörg; Jahn, Steffen
2007Image Effects of Marketing Events: The Impact of Flow Experiences. In Dixon, A./ Machleit, K.A. (Eds.): Proceedings of the 2007 AMA Winter Marketing Educators' Conference, February 16-19, 2007, San Diego, CA: American Marketing Association.Drengner, Jan; Gaus, Hansjörg; Jahn, Steffen
2007Strengthening the Marketing of a Regional SME Cluster Facing Global Competition. In Würth, Rein­hold/ Gaul, Wolfgang (Eds.): The Entrepreneurship - Innovation - Marketing Interface: 2nd Symposium, University of Karlsruhe, Künzelsau: Swiridoff Verlag, pp. 341-354.Gaus, Hansjörg; Kaminski, Sandra; Wenisch, Michael
2006Brand Relationships and Consumer Reaction to Negative Media Information. Proceedings of the 35th EMAC Conference, May 23-26, 2006, Athens: European Marketing Academy.Gaus, Hansjörg; Weißgerber, Anja; Zanger, Cornelia
2006Competence-Based Preconditions for the Operativeness of a Regional Marketing Cluster. Proceedings of the 51st ICSB World Conference, June 18-21, 2006, Melbourne: International Council of Small Business.Zanger, Cornelia; Gaus, Hansjörg; Jahn, Steffen; Kaminski, Sandra; Wenisch, Michael
2006Werthaltung, Autokauf und Mobilitätsverhalten. Untersu­chungen zur sozialen Einbettung des Automobils. In: Pries, Ludger/Bosowski, Christian (Hrsg.): Europäische Automobilindustrie am Scheideweg. Harte globale Herausforderungen und weiche lokale Erfolgsfaktoren, München/ Mering: Rainer Hampp, S. 115-135.Gaus, Hansjörg
2005Die Bestimmung der Passfähigkeit zwischen Sportart und Produkt als Erfolgsdeterminante im Sponsoring und Eventmarketing. In Horch, Heinz-Dieter/ Hovemann, Gregor/ Kaiser, Sebastian/ Viebahn, Kai (Hrsg.): Perspektiven des Sportmarketing - Besonderheiten, Herausforderungen, Tendenzen. Beiträge des 4. Deutschen Sportökonomie-Kongresses, Köln, S. 55-69.Drengner, Jan; Gaus, Hansjörg
2005Social Style in Advertising: Current Approaches in Linguistics and Consumer Research. Sociolinguistica: International Yearbook of European Sociolinguistics, Vol. 19: Economy and Language, pp. 58-72.Habscheid, Stephan; Gaus, Hansjörg
2005Developing a Tool for Competence Analysis within a Regional SME Cluster. Proceedings of the 50th ICSB World Conference, June 15-18, 2005, Washington D.C.: International Council of Small Business.Zanger, Cornelia; Gaus, Hansjörg; Wenisch, Michael; Kamniski, Sandra
2004Die Passfähigkeit zwi­schen Produkt und Kommunikationsinhalt beim Eventmarketing - eine empirische Studie unter Anwendung der Korrespondenzanalyse. Jahrbuch der Absatz- und Verbrauchsforschung, 50. Jg., Nr. 4, S. 411-431.Drengner, Jan; Gaus, Hansjörg; Zanger, Cornelia
2004Characterizing Customer Groups during the Life Cycle of a Car Model: Results of an Empirical Study. In Albers, Sönke (Ed.): Cross-functional Innovation Management: Perspectives from Different Disciplines, Wiesbaden: Gabler, pp. 295-308.Zanger, Cornelia; Kuder, Martin; Gaus, Hansjörg
2004Werte und Automobilkauf - Erklärungs­ansätze, empirische Ergebnisse und Implikationen für die Markenkommunikation. In Zanger, Cornelia/ Habscheid, Stephan/ Gaus, Hansjörg (Hrsg.): Bleibt das Auto mobil? Mobilität und Automobil im interdisziplinären Diskurs, Frankfurt a.M. u.a.: Verlag Peter Lang, S. 89-106.Gaus, Hansjörg; Zanger, Cornelia
2004Soziale Stile in der Automobilwerbung: Anzeige und Fernsehspot. In Zanger, Cornelia/ Habscheid, Stephan/ Gaus, Hansjörg (Hrsg.): Bleibt das Auto mobil? Mobilität und Automobil im interdisziplinären Diskurs, Frankfurt a.M. u.a.: Verlag Peter Lang, S. 107-126.Habscheid, Stephan; Lehmann, Katy; Gaus, Hansjörg
2004Wertesysteme und Auto­mobilkauf: eine empirische Untersuchung. In Wiedmann, Klaus-Peter (Hrsg.): Fun­dierung des Marketing. Verhaltenswissenschaftliche Erkenntnisse als Grundlage ei­ner angewandten Marketingforschung, Wiesbaden: DUV, S. 205-230.Zanger, Cornelia; Baier, Gundolf; Gaus, Hansjörg
2003Das Umweltschutzzeichen als Marke - Relaunch des Blauen Engels. Science Factory, 5. Jg., Nr. 3, S. 1-8.Zanger, Cornelia; Gaus, Hansjörg
2003Grundlagen zur Weiterentwicklung der Umweltkommunikation vor dem Hintergrund des Nachhaltigkeits-Leitbildes - darges­tellt am Beispiel der Entwicklung einer Kommunikationskonzeption für das Umwelt­zeichen Blauer Engel. In Zabel, Hans-Ulrich (Hrsg.): Theoretische Grundlagen und Ansätze einer nachhaltigen Umweltwirtschaft, Halle: UZU, S. 163-176.Gaus, Hansjörg; Zanger, Cornelia
2002Nachhaltige Mobilität fängt in den Köpfen an. Empirische Studie zur kognitiven Verankerung des Car-Sharing. In Scherhorn, Gerhard/ Weber, Christoph (Hrsg.): Nachhaltiger Konsum: Auf dem Weg zur gesell­schaftlichen Verankerung. München: Ökom-Verlag, S. 209-218.Gaus, Hansjörg; Zanger Cornelia
2001Ansatzpunkte eines integrativen Erklä­rungsmodells des Umwelthandelns am Beispiel Mobilität. In Schrader, Ulf/ Hansen, Ursula (Hrsg.): Nachhaltiger Konsum - Forschung und Praxis im Dialog, Frankfurt a.M./New York: Campus, S. 241-256.Gaus, Hansjörg; Zanger, Cornelia
2001Die Nachhaltigkeit von Umweltbera­tungspro­grammen. In Stockmann, Reinhard/ Urbahn, Julia (Hrsg.): Umweltberatung und Nachhaltigkeit. Dokumentation einer Tagung der Deutschen Bundesstiftung Umwelt, Initiativen zum Umweltschutz 30, Berlin u.a.: Erich Schmidt Verlag, S. 131-148.Urbahn, Julia; Gaus, Hansjörg
2000Umweltberatung - Entwicklung, Gegenstand und For­schungsergebnisse. In Härtel, Michael/Stockmann, Reinhard/Gaus, Hansjörg (Hrsg.): Berufliche Umweltbildung und Umweltberatung. Grundlagen, Konzepte und Wirkungsmessung, Bielefeld: W. Bertelsmann, S. 65-89.Gaus, Hansjörg
1999Konsumentenakzeptanz von Nutzungsdauerverlängerung und -intensivierung. UmweltWirtschaftsForum (uwf), 7. Jg., Nr. 1, S. 92-96.Zanger, Cornelia; Drengner, Jan; Gaus, Hansjörg

Scripts and Working Papers

YearTitleAuthor
2016Weiterentwicklung und Erprobung eines Konzeptes zur Dokumentation und Evaluierung von Leistungen der Agrarforschung für Praxis und Gesellschaft (Praxis-Impact II). Abschlussbericht des durch das Bundesministeriums für Ernährung und Landwirtschaft im Rahmen des Bundesprogramms Ökologischer Landbau und andere Formen nachhaltiger Landwirtschaft geförderten Projekts, Kassel/SaarbrückenWolf, Birge; Szerencsits, Manfred; Heß, Jürgen; Gaus, Hansjörg; Müller, Christoph; Stockmann, Reinhard
2012Evaluation des DAAD-Fachprogramms ‚Moderne Anwendungen in der Biotechnologie – Postdoktoranden-Austausch mit ausgewählten Ländern in Mittel- und Osteuropa‘, im Auftrag des DAAD, Bonn.Gaus, Hansjörg; Schächtele, Simeon
2012Evaluation des DAAD-Fachprogramms ‚Studieren und Forschen für Nachhaltigkeit‘, im Auftrag des DAAD, Bonn.Gaus, Hansjörg; Schächtele, Simeon
2012Evaluierung des Projekts ‚Diakonie und Caritas als Orte zukunftsfähigen Lebensstils und nachhaltiger Beschaffung‘ im Auftrag des Instituts für Kirche und Gesellschaft der Evangelischen Kirche von Westfalen, Schwerte.Gaus, Hansjörg; Müller, Christoph E.
2012Evaluation des ‚Programms zur Förderung der Integration ausländischer Studierender (PROFIN)‘ im Auftrag des DAAD, Bonn.Gaus, Hansjörg; Rech, Jörg
2012Abschlussbericht zur Evaluierung des Projekts „Diakonie und Caritas als Orte nachhaltigen Lebensstils und nachhaltiger Beschaffung“, im Auftrag des Instituts für Kirche und Gesellschaft der Ev. Kirche von Westfalen, Köln.Gaus, Hansjörg; Müller, Christoph C.
2010Projektfortschrittskontrolle "Starke Verbraucher für ein gutes Klima - Zwischenbericht, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Gaus, Hansjörg; Müller, Christoph E.
2010Klimabewusster Auto fahren – Eine Analyse der Pkw-Zulassungen 2008/2009, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Meyer, Wolfgang; Gaus, Hansjörg; Müller, Christoph E.
2010Die Wirkung des Internetportals „verbraucherfuersklima.de“ - Experimentalanalyse, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Gaus, Hansjörg; Müller, Christoph E.
2010Repräsentativbefragung - Eine Untersuchung der klimabezogenen Verhaltensabsichten von Verbrauchern, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Gaus, Hansjörg; Müller, Christoph E.
2010Die Verbraucherallianz auf dem ökumenischen Kirchentag- Beobachtungs- & Auswertungsbericht, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Gaus, Hansjörg; Müller, Christoph E.
2010Das Schulprogramm zur Ausstellung „Klima schützen kann jeder“ - Evaluationsbericht, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Gaus, Hansjörg; Müller, Christoph E.
2010Multiplikatorenschulungen der BAGSO - Evaluationsbericht, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Gaus, Hansjörg; Müller, Christoph E.
2010Informationsveranstaltungen des DMB - Evaluationsbericht, im Auftrag des Verbraucherzentrale Bundesverband e.V., BerlinGaus, Hansjörg; Müller, Christoph E.
2010Informationsveranstaltungen und Klimabrotzeiten des Verbraucherservice Bundesverband im Katholischen Deutschen Frauenbund e.V. Evaluationsbericht, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Gaus, Hansjörg; Müller, Christoph E.
2010Das CO2-Barometer: Abschätzung von CO2-Reduktionen, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Gaus, Hansjörg; Müller, Christoph E.
2010Evaluation der Projektaktivitäten im Rahmen des Projekts „Starke Verbraucher für ein gutes Klima“ - Abschlussbericht, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Gaus, Hansjörg; Müller, Christoph E.
2009Kurzbericht: Befragung der Teilnehmer des Carrerabahn-Rennens auf der IAA, im Auftrag des Verbraucherzentrale Bundesverband e.V., Berlin.Gaus, Hansjörg; Müller, Christoph E.
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On-going Projects

ProjectBeginEndClient
External Evaluation of Climate-friendly Communal Catering within the Project “MehrWertKonsum” of the North Rhine-Westphalia Consumer Advice Centre5/20196/2021Verbraucherzentrale Nordrhein-Westfalen e.V. (VZ NRW)

Project Manager: Dr. Hansjörg Gaus

Contact Person: Dr. Hansjörg Gaus

Staff: Fabian Otto

Partner: schmidt evaluation, EBP

Description

The project “MehrWertKonsum – More appreciation of food and finite resources” conducted by the consumer advice centre of North Rhine-Westphalia aims to reduce carbon dioxide emissions encouraging a responsible, sustainable and climate-friendly consumption. The primary objective of the project is to contribute to saving greenhouse gas emissions. Regarding communal catering, among other things that means to diminish leftovers and to offer more vegetarian dishes with seasonal and regional foods that are organically grown. Information and educational material will be passed to day care centres, schools, youth hostels and their food suppliers, waste will be measured, leftovers on plates and at the service counters will be analysed and suggestions for improvement will be developed. Furthermore, menus will be checked and enhanced regarding to their desirability as well as climate and environment protection. Schools, in addition, will have the possibility to get participative educational services and activities for their students. In youth hostels, there will be a special focus on the communication with the guests to encourage the acceptance of the measures and thus to contribute to waste prevention. The project is funded through the EFRE OP NRW, an operational programme of North Rhine-Westphalia concerning the promotion of investments in growth and employment supported by the European Regional Development Fund, and North Rhine-Westphalia’s Ministry of Environment. Within EFRE OP NRW projects’ greenhouse gas savings (t CO2 equivalents/year) have to be substantiated. Moreover, the following objectives of the field of action “climate-friendly communal catering” should be evaluated:

- To reduce food and catering waste

- To establish climate-friendly and healthy catering offers

- To raise consciousness of and appreciation for food, climate-friendly nutrition and food waste

In the course of the external evaluation of MehrWertKonsum the impact of the project measures will be analysed both on the outcome level (in particular altered behaviour of the target group) as well as on the impact level (greenhouse gas savings). To do so, the evaluation team of CEval GmbH, schmidt evaluation and EBP applies a complex multi-method approach including participant observation, qualitative telephone interviews and quantitative online surveys. The results will be combined with the internal monitoring of the project MehrWertKonsum in a way that greenhouse gas savings can be calculated.
Evaluation of Individual Projects of the International Climate Initiative (IKI)4/20194/2021Bundesministerium für Umwelt, Naturschutz und nukleare Sicherheit (BMU)

Project Manager: Dr. Stefan Silvestrini

Contact Person: Dr. Hansjörg Gaus

Staff: Dr. Susanne Johanna Väth

Partner: adelphi, arepo consult, FAKT, GOPA

Description

Since 2008, the International Climate Initiative (IKI) is funding initiatives regarding (i) climate protection, (ii) adaptation to the impacts of climate change, (iii) conserving natural carbon sinks and (iv) the protection of biological diversity in developing and newly industrialising countries on a project basis. Overall, the IKI now includes almost 600 individual projects and 2.8 billion euros in funding. The IKI focuses on climate protection which comprises almost half of the projects. There was a first evaluation conducted between 2010 and 2013 that included 115 projects. Within this evaluation, a full survey of the projects completed or almost completed by 2011 was realised. The current initiative aims at the evaluation of the further projects completed by the end of 2019. The individual project evaluations consist of detailed analyses on the basis of the OECD’’s DAC criteria as well as other project specific criteria. In terms of the impact chain, the focus lies on the analysis of the inputs, outputs and outcomes. Higher-level impacts are analysed on the basis of the reliable information available at the point of evaluation.
Evaluation of the German Strategy for Adaptation to Climate Change7/20176/2020Umweltbundesamt (UBA)

Project Manager: Dr. Stefan Silvestrini

Contact Person: Dr. Stefan Silvestrini

Staff: Dr. Hansjörg Gaus, Selina Röhrig, M.A. Sandra Bäthge

Partner: adelphi

Description

The German Strategy for Adaptation to Climate Change (DAS) and the corresponding Adaptation Action Plan are the main pillars of Germany’s climate policy. The Federal Government aims to reduce the vulnerability of the economy, the environment and society to the effects of climate change in the long term. To this end, a number of concrete measures have recently been implemented at various levels. In order to successfully adapt to climate change and to continue to develop the national climate change strategy, it is important to critically reflect on the current process as well as to acknowledge achievements and possible shortcomings.

The overarching goal of the evaluation commissioned by the German Federal Environmental Agency (UBA) is to determine whether the national adaptation strategy represents a successful approach for increasing the adaptive capacity and reducing the vulnerability of natural, social and economic systems to the effects of climate change. The evaluation includes three central parts: (1) the process of developing and implementing the strategy on the nationl level (2) the implementation status of the adaptation measures at the federal level and (3), an impact assessment of the strategy's effects on the vulnerability and adaptative capacities of natural, social and economic systems.

The Center for Evaluation (CEval) implements the evaluation together with adelphi. To do so, a methodology will be used which was developed in a previous project and which has already been adopted politically. With the use of central evaluation questions as well as a policy impact model, data will be initially collected using a variety of methods (interviews, document analysis etc.). Using defined evaluation criteria, a comprehensive data analysis and evaluation will be carried out. The results and hypotheses will be reflected in a Delphi method and then condensed.

Former Projects

ProjectBeginEndClient
Evaluation of hazard prevention and damage after the heavy rain events in Saarland in May/June 20188/201810/2018Ministerium für Umwelt und Verbraucherschutz des Saarlandes

Project Manager: Dr. Stefan Silvestrini

Contact Person: Dr. Susanne Johanna Väth

Staff: Dr. Hansjörg Gaus, Fabian Otto

Description

In May and June 2018, Saarland was hit by heavy rainfalls which caused high damages in a number of municipalities. As a consequence, the Saarland Ministry for the Environment and Consumer Protection (MUV) commissioned CEval GmbH to review the measures of hazard prevention and disaster management in the wake of these events. For this purpose, an analysis of strengths and weaknesses of hazard prevention and disaster management with regard to prevention, deployment and after-care was carried out in order to lay the foundation for identifying potential improvements and evidence-based recommendations. In addition, the damages caused by the heavy rainfalls should be assessed. To analyse the strengths and weaknesses of hazard prevention and disaster management, 62 guided interviews were conducted with representatives of the Ministry of Interior, Construction and Sport, fire-fighting coordinators, local aid organisations and mayors of the most affected municipalities. The results of the content analysis of these interviews formed the basis for identifying potential for improvement and deriving concrete recommendations for action. The evaluation of damages in the area of municipal infrastructure, agriculture and private households was carried out quantitatively on the basis of the data provided by the client.
Evaluation and Further Development of German Strategy for Adaptation to Climate Change10/20159/2017Umweltbundesamt (UBA)

Project Manager: Dr. Stefan Silvestrini

Contact Person: Dr. Stefan Silvestrini

Staff: Dr. Hansjörg Gaus

Partner: Adelphi Research gGmbH

Description

The German Strategy for Adaptation to Climate Change (DAS) and the associated Adaptation Action Plan are central pillars of German adaptation policy. Over the long term, the Federal Government is pursuing the goal of reducing the vulnerability of the economy, environment and society to the impacts of climate change. In order to achieve this, a number of tangible measures have been implemented at various levels in recent years. For 2019, it is planned that DAS and the strategic elements associated with it are to be evaluated in a progress report.

For the technical preparations for the evaluation of the DAS procedures, CEval GmbH supported adelphi in developing and testing an appropriate methodology. However, such an evaluation sometimes takes shape with difficulties: firstly, the identification of cause-effect relationships between adaptation activities and reduced vulnerability is not unproblematic. Secondly, the development of quantitative, measurable goals represents a major task. The methodology which was developed took account of these and other challenges in the evaluation of adaptation strategies and also developed appropriate solutions.

To this end, adelphi analysed and assessed exiting methods for the evaluation of national adaptation and sustainability strategies. During this process, it was also examined to what extent individual factors can be sensibly carried over into the evaluation of DAS procedures. The outcomes of the evaluation and the suggested methodologies were finally be discussed during several workshops with the relevant political stakeholders. To close, the methodology was tested in a pilot procedure and the insights gained were included in the eventual finalisation of the evaluation method.
Assessing the Impacts of Multinational Corporations on Global Development and Value Creation (Global Value)1/20146/2017Europäische Union (EU)

Project Manager: Prof. Dr. Reinhard Stockmann

Contact Person: Dr. Wolfgang Meyer

Staff: Dr. Hansjörg Gaus

Description

The importance of multinational corporations for furthering global economic and social development is well established. Corporations invest in foreign countries, provide jobs, and thus generate formalized labor relations and income. Furthermore, they pay taxes that contribute to the provision of public services. At the same time, multinational corporations particularly have received criticism by being accused of supporting exploitative employment conditions and human rights abuses, causing environmental deterioration, and failing to mainstream responsible conduct in developing countries.

The GLOBAL VALUE project developed an innovative framework for assessing impacts of multinational corporations on issues related to sustainable development, working conditions, human rights, transparency, and anti-corruption. It shed light on institutional arrangement; analysed systems of governance for responsible business practices; explored responsible competitiveness; assessed the complementarity of public and private sector activities; and derived recommendations for decision makers in business, policy and non-governmental organisations.

The project was carried out by universities and civil society organisations from Europe and ICPC countries. A toolkit for impact evaluation was developed and tested in close collaboration with leading multinational corporations (BATA (garment, Bangladesh), OLAM (food, Tanzania) and NOKIA (ICT, India)). The main responsibility of CEval was the development of an indicator-set for the framework which is based on Millennium Development Goals, human rights, gender & diversity, and anti-corruption & transparency and takes corporate management approaches (supply chain management, life cycle analysis and base-of-pyramid) as well as systems of governance for responsible business practices, competitiveness, and complementarity with official development aid (ODA) into account. In addition, it carried out two research case studies focusing on the complementarity of ODA with multinational corporations´ activities.
Accompanying Research and Acceptance Research on Current Issues of Grid Extension in Germany – Scientific Monitoring of Planning Practice (Module III)9/20134/2016Bundesministerium für Wirtschaft und Energie (BMWi)

Project Manager: Prof. Dr. Reinhard Stockmann

Contact Person: Dr. Hansjörg Gaus

Partner: Institut für ZukunftsEnergieSysteme (IZES) gGmbH

Description

In order to reach a broad acceptance for grid extension within German society, information and communication actions on a large scale are necessary. First, Module III of the project provided an overview of existing and planned actions. Subsequently, the implementation of selected information and communication measures were analyzed to identify effects on attitude change towards grid extension, contributing factors and opportunities for optimization.
Practice-Impact II: Development and Testing of a Concept for Documentation and Evaluation of Productive Interactions and Impacts on Practice and Society in Agricultural Research12/20129/2016BÖLN - Bundesprogramm Ökologischer Landbau und andere Formen nachhaltiger Landwirtschaft, Bundesanstalt für Landwirtschaft und Ernährung (BLE)

Project Manager: Prof. Dr. Reinhard Stockmann

Contact Person: Dr. Hansjörg Gaus

Staff: Dr. Hansjörg Gaus

Description

Cooperation Partner: University of Kassel, Faculty of Organic Agricultural Sciences, Organic Farming and Cropping Systems

Currently, established research evaluation procedures are largely based on peer review publications, citation based indicators and third-party funds. However, the focus on the "scientific impact" only partially captures to what extent research contributes to solving societal or ecological problems. An increasing number of scientists and initiatives point out the responsibility of (public funded) science to contribute appropriate solutions for problems like global warming, food safety and loss of ecosystem services and research evaluations should set incentives to do so. This project was aimed at contributing to the implementation of complementary assessment of activities and impact of research regarding the needs of practice and society.

Concepts for an evaluation beyond scientific impact do already exist for inter- and transdisciplinary research, applied agricultural research and broader/social/societal impact assessments and are partly used by funding agencies. They include criteria for productive interactions between research and society, which make an impact probable, as well as the impact on practice and society itself. Nevertheless, broader use of the existing concepts is hampered by the lack of reliable, easy to use data. The main task of the project was the further development and testing of a documentation and evaluation concept for agricultural research. The concept was defined to be broad enough to include all productive interactions and impacts of different types of agricultural research and can be used for the evaluation of scientists, institutions, projects and programmes. This requires a structured, standardized documentation in a database-system that enables to filter, aggregate and analyse data in different ways.

In order not to increase the effort necessary for scientists to document their projects, the developed documentation system is connected to general documentation procedures in proposals and reports for research funding but also includes project independent research. The project developed and tested the structured documentation system and an assessment framework. This included three perspectives: Scientists responsible for documentation, funding agencies and evaluation experts. Furthermore, the project engaged in the development of applicable and accepted pathways to implement such evaluation in alignment with agricultural research and other relevant stakeholders and experts.
Evaluation zweier DAAD-Fachprogramme („Moderne Anwendungen in der Biotechnologie – Postdoktoranden-Austausch mit ausgewählten Ländern in Mittel- und Osteuropa“ und „Studieren und Forschen für Nachhaltigkeit“)5/201212/2012Deutscher Akademischer Austauschdienst (DAAD)

Project Manager: Prof. Dr. Reinhard Stockmann

Contact Person: Dr. Hansjörg Gaus

Description

Gegenstand der Evaluation waren zwei aus Mitteln des BMBF-geförderte Fachprogramme des DAAD, die beide 2005 begonnen wurden und Ende 2012 ausliefen. Ziel des Programms „Moderne Anwendungen der Biotechnologie – Postdoktoranden-Austausch mit ausgewählten Ländern in Mittel- und Osteuropa“ war es, besonders qualifizierten Nachwuchswissenschaftlerinnen und -wissenschaftlern mit Stipendien die Möglichkeit zu geben, für bis zu 12 Monate mit eigenen wissenschaftlichen Vorhaben an der Forschung selbst gewählter Institute an Hochschulen und außeruniversitären Forschungseinrichtungen im In- bzw. Ausland mitzuarbeiten. Damit sollten ihre Vernetzung in wichtigen Feldern der modernen Biotechnologie gefördert und ggf. Kooperationen angestoßen werden.

Das Programm „Studieren und Forschen für Nachhaltigkeit“ verfolgte das Ziel, die internationale Fachkommunikation und die Vernetzung zwischen Instituten, Studierenden und Wissenschaftlern in Deutschland und im Ausland zu entwickeln. Dazu wurden an besonders qualifizierte Studierende, Doktoranden und Postdoktoranden aus Deutschland, den BRICS-Staaten sowie der Mongolei Langzeitstipendien für Studium bzw. Forschung in ausgewählten Feldern der Nachhaltigkeitsforschung vergeben und die Durchführung von Sommerschulen gefördert. In einer dritten Programmlinie wurden zusätzliche Forschungsstipendien für Doktoranden und Postdoktoranden aus China und Deutschland vergeben.

Im Rahmen der Evaluation der beiden Programme sollten Aussagen über die wissenschaftliche Qualität der Stipendiatinnen und Stipendiaten und ihre persönlichen Motivationen für die Bewerbungen sowie die Nachhaltigkeit der Förderung und Vernetzung gewonnen werden. Weiterhin sollte die Erreichung der Ziele der Programme untersucht werden. Aus den gewonnenen Erkenntnissen sollten Schlussfolgerungen und Empfehlungen für die Gestaltung vergleichbarer Fachprogramme abgeleitet werden.

Zur Datengewinnung folgte das CEval einem „mixed-methods“ Ansatz. Dabei wurde eine vertiefende Analyse bereits vorhandener Dokumente vorgenommen und es wurden eigene Erhebungen (qualitative Leitfadeninterviews und standardisierte Onlinebefragungen) durchgeführt.
Project Evaluation "Diakonie and Caritas as Places of Sustainable Lifestyles and Procurement"4/201212/2012Institut für Kirche und Gesellschaft der Evangelischen Kirche von Westfalen

Project Manager: Prof. Dr. Reinhard Stockmann

Contact Person: Dr. Hansjörg Gaus

Staff: Dr. Hansjörg Gaus

Description

The evaluated project "Diakonie and Caritas (Protestant and Catholic social welfare organisations) as Places of Sustainable Lifestyles and Procurement" was launched on November 1, 2010 and ended on April 30, 2013. The project aim was to improve the sustainability of procurement in institutions providing inpatient care for the elderly, children and young people and people with disabilities. At the same time, staff, residents and visitors were informed and encouraged to adopt sustainable Lifestyles. In addition, approaches to reduce the use of resources and to introduce sustainable procurement Standards tested in pilot Projects were intended to be nationally disseminated and implemented in Diakonie and Caritas institutions as well as in non-church-based social welfare organisations. The Evaluation was formative, accompanied the process and began one and a half years into the project. It should provide relevant findings for the remaining Duration of the project and its planned continuation. Broadly speaking, a detailed Content description of the four project phases was compared to its current Status at the beginning of the Evaluation. More specifically, the aim was to document activities which had been realised when the evalzuation began, to obtain Information on the achievements of sub-Targets ("Improving Procurement Regarding Sustainability Standards", "National Dissemination of the Project", "Creating Network Structures") and to identify potentials for optimisation. Special Focus has been laid on Institution Management and staff and how they can be motivated to pursue sustainable procurement. CEval applied a mixed method Approach focusing on qualitative Guideline-based interviews and standardised online surveys to collect relevant data. Data and method analyses were enhanced by document analyses.
Evaluation of PROFIN - Programme to Support the Integration of International Students3/201212/2012Deutscher Akademischer Austauschdienst (DAAD)

Project Manager: Prof. Dr. Reinhard Stockmann

Contact Person: Dr. Hansjörg Gaus

Description

The evaluated project "PROFIN - Programme to Support the Integration of International Students" funded by the German Federal Ministry of Education and Research was realised by the DAAD - German Academic Exchange Service from 2009 to 2012. The DAAD implemented PROFIN in order to improve General, academic and social integration of international students in their host universities and in Society through different Projects at universities. PROFIN also aimed at reaching a paradigm shift in Relations between international students and German universities: moving from supervision to integration. This Evaluation analysed if the defined programme Goals were achieved and whiche Projects and measures were particularly successful and effective. CEval applied a mixed method approach to collect relevant data: an Analysis of programme documents was combined with data based on qualitative guideline-based interviews and standarised online surveys.
Projektfortschrittkontrolle „Starke Verbraucher für ein Gutes Klima“ im Rahmen der Klimaschutzinitiative der Bundesregierung7/200912/2010Verbraucherzentrale Bundesverband (VZVB)

Project Manager: Prof. Dr. Reinhard Stockmann

Contact Person: Dr. Wolfgang Meyer

Staff: Dr. Hansjörg Gaus

Description

Das Projekt „Starke Verbraucher für ein gutes Klima“ wird von der Verbraucherzentrale Bundesverband e.V. als Dachorganisation der 16 Verbraucherzentralen der Bundesländer in Kooperation mit fünf weiteren verbraucherpolitisch orientierten Verbänden im Auftrag des Bundesministeriums für Umwelt, Naturschutz und Reaktorsicherheit (BMU) durchgeführt. Ziel des Projektes ist es, die Akzeptanz für Klimaschutzmaßnahmen zu erhöhen und das Potenzial privater Haushalte beim Verhalten, Konsumieren und Investieren für den Klimaschutz besser zu nutzen.

Die begleitende Projektfortschrittkontrolle widmet sich insbesondere der externen Wirksamkeit des Klimaprojekts und versucht darüber hinaus, Best-Practice Beispiele im Rahmen eines benchmarking-Verfahrens zu ermitteln. Zu den Arbeitsaufgaben gehört die Entwicklung von Erhebungsinstrumenten, die Durchführung von Datenerhebungen, die Auswertung selbst- und fremderhobener Daten, eine begleitende und möglichst aktuelle Berichterstattung (u.a. durch zeitnahe Dokumentationen von Ergebnissen für die Intranetplattform ELVIS) während des Projektverlaufs sowie zur Dokumentation der Zwischen- und Abschlusskontrolle.

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